Job Description

Job Description

Job Description

Job Title: Digital Marketing Consultant
Location: Foster City, CA (Day 1 Onsite)
Employment Type: Full-Time

Job Description

About the Role:

We are seeking a highly experienced Senior Technical Lead in Digital Marketing Programs to join our team onsite in Foster City, CA. The ideal candidate will have in-depth expertise in Google Marketing Program (GMP) , Google Analytics (GA) , Google Tag Manager (GTM) , and SEO analysis. This role requires a deep understanding of digital marketing strategies and the ability to drive growth through data-driven decision-making.

Key Responsibilities:

GMP Roles and Responsibilities:

• Digital Marketing Expertise: Leverage strong experience in digital marketing, including Google Analytics, GTM, Google Ads, SEO, Pay-Per-Click (PPC) analysis, KPI tracking, and data analysis.
• Performance Analysis: Analyze performance data and optimize campaigns for better results, developing strategies to improve ROI.
• Analytics Strategy: Develop and execute comprehensive analytics strategies, including dashboarding, to track and report on marketing performance.
• Tool Proficiency: Utilize tools such as Hotjar, SiteImprove, and others to enhance data analysis and user experience.
• Campaign Management: Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI.
• Competitive Monitoring: Monitor competitors' activities to identify new strategies that may impact business goals.
• Digital Campaigns: Successfully develop and implement digital marketing campaigns across various social media channels to drive growth and engagement.
• SEO & PPC: Design and implement SEO and PPC strategies to increase brand visibility and website traffic.
• Collaboration: Work closely with team members to optimize website user experience and maximize conversions.

SEO Roles and Responsibilities:

• Market Research: Conduct market research to understand prevailing consumer behaviors and inform marketing strategies.
• Campaign Analysis: Review past campaigns to identify strengths and weaknesses, providing insights for future campaigns.
• SEO Optimization: Plan and perform keyword research, implement A/B testing, and optimize content to improve search engine rankings and website traffic.
• Retargeting Ads: Design, implement, and optimize retargeting ads using platforms like Facebook and AdWords to improve conversion rates.
• Holistic Strategy: Create and execute a holistic paid acquisition strategy to maximize ROI and campaign performance.
• Email Marketing: Develop email marketing strategies based on user engagement to increase revenue.
• Content Management: Manage social media campaigns and optimize website content to enhance user experience and performance.

Qualifications:

• Experience: 8-10 years of experience in marketing or a related role, with a strong background in digital marketing and analytics.
• Marketing Campaigns: Proven experience managing marketing email campaigns, with familiarity in tools like Marketo or similar marketing automation systems.
• CRM Experience: Familiarity with Salesforce or other CRM platforms.
• Analytical Skills: Demonstrated experience in data-driven roles, with the ability to analyze and interpret complex data sets.

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